Build a stronger photography business without spending years figuring every piece out yourself.
A modern business + creative program for motherhood photographers, with practical tools and feedback that help you apply what you learn and move faster.
Join The Program
You love photography...
But the business still feels harder than it should.
You're working hard but still undercharging for your work
Some months your inbox is full. Others it goes quiet and you don't know why.
You want to raise your prices but something always holds you back
Let’s just say it…
You’re building a business around real life, family, clients, school runs, and you don’t have endless hours to waste figuring everything out the hard way
You spend too much time second-guessing your pricing, marketing, website, or what to focus on next
Some programs teach lighting.
Some focus on marketing.
Others teach sales.
But a thriving photography business isn't built from one skill.
It's built from a system where every piece works together.
Why most photography
education falls short.
And even when you learn the strategy, you’re still left figuring out how to apply it to your own business.
brand. portfolio. Pricing. Sales. Marketing
Your sessions feel fresh and creative, without repeating the same ideas every time.
You know what to charge and how to talk about your prices with confidence.
Your brand feels clear, consistent, and unmistakably yours.
You attract clients who love your style and happily invest in it.
Now Imagine
You know where to focus your marketing without wasting time trying everything.
And you're doing all of this while still being present for your family, because your business finally runs on a system, not just hustle.
A step-by-step framework for maternity and motherhood photographers who want to build a recognizable brand, attract high-end clients, and run a profitable portrait business without sacrificing everything else.
The ultimate portfolio
Introducing
Join The Program
Six months of live coaching, critiques, business support, and a private online community.
THE COLLECTIVE
Real shoots, lighting, posing, styling, editing, and ideas you can come back to whenever you need fresh direction.
the CREATIVE MASTERY VAULT
Branding, portfolio, pricing, sales, and marketing, with practical tools that help you make decisions and put what you learn into action.
THE BUSINESS EDIT
WHAT’S INCLUDED
After implementing Lola’s method, I booked a $3,700 client at my new pricing.
let's break it down
Here is whats inside
The Business Edit
Five business modules that help you stop guessing and start making clearer decisions about the business behind your photography.
Module 1
Create a clear message for your website and marketing
Define your voice, story, and visual direction
Know who you are speaking to
Build a brand people can recognize and understand.
You’ll define who you want to attract, what makes your studio different, how you want to sound, and how the brand should look across your website and marketing.
Foundational Branding
Foundational Branding
Module 1
Build a brand people can recognize and understand.
You’ll define who you want to attract, what makes your studio different, how you want to sound, and how the brand should look across your website and marketing.
Module 2
Irresistible Portfolio
Turn your portfolio into a focused body of work that supports the business you want to build.
You’ll learn how to curate your portfolio with intention, use the Iconic Image Formula to identify your strongest work, and see what needs to change so your portfolio feels more consistent and recognizable.
Module 2
Develop a signature style that makes your work recognizable
Use the Iconic Image Formula to identify your strongest work
Curate the images that best support your direction
Turn your portfolio into a focused body of work that supports the business you want to build.
You’ll learn how to curate your portfolio with intention, use the Iconic Image Formula to identify your strongest work, and see what needs to change so your portfolio feels more consistent and recognizable.
Irresistible Portfolio
Module 3
Profitable Pricing
Stop guessing what to charge and build pricing that works for your business.
You’ll look at what you want to earn, what it costs to run your business, how much you want to work, and what your clients are willing to spend.
Module 4
Confident Sales
Stop guessing what to charge and build pricing that works for your business.
You’ll look at what you want to earn, what it costs to run your business, how much you want to work, and what your clients are willing to spend.
Module 5
Effective Marketing
Recording in Progress · Available Shortly
Stop trying every marketing idea and build a plan you can actually follow.
You’ll learn how social media, search, email, referrals, and relationships work together so you know where to focus your time and how people move toward booking.
Module 3
Build packages that are simple and profitable
Choose the pricing style that fits your business
Know what each client needs to spend
Stop guessing what to charge and build pricing that works for your business.
You’ll look at what you want to earn, what it costs to run your business, how much you want to work, and what your clients are willing to spend.
Profitable Pricing
Module 4
Practice objections and difficult sales moments before they happen
Talk about your pricing clearly and with confidence
Lead discovery calls without sounding scripted or salesy
Lead sales conversations without freezing or overexplaining.
You’ll learn how to guide the conversation, explain the experience and pricing clearly, and handle common questions and objections without sounding pushy.
Confident Sales
Module 5
Recording in Progress · Available Shortly
Create content that builds connection, trust, and action
Choose the marketing channels that make sense for your business
Stop trying every marketing idea and build a plan you can actually follow.
You’ll learn how social media, search, email, referrals, and relationships work together so you know where to focus your time and how people move toward booking.
Effective Marketing
Build a simple path from discovery to booking
Client Experience Masterclass
Recording in Progress · Available Shortly
Streamline the process so it feels easier for you and your clients
Improve communication, touchpoints, and the overall experience
Map the full client journey from inquiry to delivery
Create a client experience that feels thoughtful, polished, and easy to move through from inquiry to delivery.
You’ll look at each stage of the client journey and build a smoother process that supports both the client and the way you want to run your business.
Client Experience Masterclass
Also included inside the business edit
Create a client experience that feels thoughtful, polished, and easy to move through from inquiry to delivery.
You’ll look at each stage of the client journey and build a smoother process that supports both the client and the way you want to run your business.
Client Experience Masterclass
Also included inside the business edit
Think of the hours you’ve spent guessing your prices, rewriting your About page, or wondering what to post.
LEARN IT. BUILD IT FOR YOUR BUSINESS.
You walk away with:
- A clear brand direction
- A portfolio that attracts the clients you want
- Pricing that actually makes you money
- Sales practice before a real client call
- A marketing plan that fits your week
- Content and emails that sound like you
Inside The Business Edit, the lessons show you what to do. The AI assistants I built for photographers help you do it with your own numbers, your own business, and your own words.
No tech skills needed.
No more staring at a blank page.
No more months of figuring it out alone.
But let’s be honest…
The business is half of it. The other half is work that makes people
pause.
The Creative Mastery Vault
Step inside my actual studio and see how I create some of my most iconic images. Real sessions, unscripted, from start to finish.
- 24 full sessions: maternity, motherhood, and family
- The lighting behind each shot, with diagrams you can recreate
- How I style, pose, and drape fabric
- My editing workflow, step by step
Think of it as your Netflix for motherhood photography
Watch it your way.
Before a shoot.
On a quiet evening with a glass of wine.
Whenever you need a creative reset.
This is the kind of work you'll learn to create.
I'll show you exactly how.
The Results Speak
for Themselves
REAL RESULTS FROM REAL STUDENTS
What if you could cover the entire cost of this program in one or two client sessions?
At the pricing this program helps you reach, that's not a marketing line. It's just the math.
I KNOW WHAT YOU’RE THINKING…
What’s the Investment?
TOTAL PROGRAM VALUE
…but you won’t pay anywhere close to that.
Here's everything included in The Ultimate Portfolio
The Business Edit
$2,997
Creative Mastery Vault
$1,997
Luxury Client Experience Masterclass
$497
Business Checklists, Workbooks + Lighting Diagrams
$297
The Collective: 6 Months of Coaching + Private Community
$697
$7,879
High-End Posing & Styling Masterclass
AI Assistants for Photographers
$997
$497
$397
best value
6 months of coaching + lifetime access
AI assistants + assignments for every module
Creative Mastery Vault unlocked on day one
All modules unlocked on day one
one payment of $1,997
Pay in full
6 months of coaching + lifetime access
AI assistants + assignments for every module
Creative Mastery Vault unlocks with your 2nd payment
A new module every week, so you stay on track
$1,097 x 2 installments
payment plan
Pay in full for instant access to everything, or spread it over two payments and unlock a new module each week.
Save $197
I'm IN
I'm IN
Van Epps, photographer
"It has changed my business in the best way possible."
IN ONE YEAR, I WENT FROM BURNED OUT TO A $400K PORTRAIT STUDIO.
Hi, I'm Lola, and I'm going to show you how to build the business behind your photography.
For over 14 years, I've built a high-end portrait brand and photographed thousands of women and families. But it didn't start that way.
I started in my Brooklyn apartment in 2012, with a logo, a website, a camera, and no real strategy. I was saying yes to everyone, shooting too much, charging too little, and slowly burning out. I mean, I was running on passion and coffee. But passion doesn't pay the bills, and eventually it runs out.
About four years in, I felt like I had reached the ceiling. Fully booked, couldn't raise my prices, creatively stuck. And I realized I didn't want to be a volume studio anymore. I wanted to become a brand.
So I decided to change everything, step by step. New brand identity. New portfolio strategy. New pricing. New way of communicating my value.
Within one year, I doubled my revenue. I started attracting high-profile clients, got featured in Forbes, HuffPost, People, and Bravo, and built a boutique studio that let me work less, earn more, and actually enjoy my life.
Since then, I've taught photographers all over the world how to build their own high-end studios.
The Ultimate Portfolio is everything I wish I'd had. If you're in that stage right now, I know exactly how it feels. And I want to help you get there without spending years figuring every piece out the hard way.
You're still learning the basics of how to use your camera
You want to collect more courses instead of using what you learn
You're looking for a quick fix without doing the work
Not the right fit if...
You want a business that feels clearer, more profitable, and easier to run
You're tired of guessing your way through pricing, marketing, sales, and what to fix next
You've been in business long enough to know it could be working better
This is for you if...
You don't have to spend years figuring this out on your own. I already did that part for you.
Let's build the rest together.
Ready to build the business behind your photography?
I'm ready
