Your sessions feel repetitive and the creative spark is harder to find
You love photography...
But the business isn’t where you want it to be.
You're working hard but still undercharging for your work
Some months your inbox is full. Others it goes quiet and you don't know why.
You want to raise your prices but something always holds you back
Let’s just say it…
You're a mom building a business between school runs and everything in between — every hour you invest needs to count
If you're nodding along — you're in exactly the right place.
You attract clients who love your style — and happily invest in it.
Now imagine...
Your photography brand feels unmistakably yours — elegant, intentional, and completely consistent.
You say your price. Calmly. No explaining, no apologizing. She books.
Every session feels like creative work you're proud of. You walk in with a vision and walk out with images that stop people mid-scroll.
And you're doing all of this while still being present for your family — because your business finally runs on a system, not just hustle.
Hi, I’m LOLA
For over 14 years, I've built a luxury portrait brand and photographed thousands of women and families. But it didn't start that way.
I started in my Brooklyn apartment in 2012 — a logo, a website, a camera, and no real strategy. I was saying yes to everyone, shooting too much, charging too little, and slowly burning out. I mean, I was running on passion and coffee. But passion doesn't pay the bills, and eventually it runs out.
About four years in I hit a wall. Fully booked, couldn't raise my prices, creatively stuck. And I realized I didn't want to be a volume studio anymore. I wanted to become a brand.
So I made a decision to transform everything. I went from H&M to Chanel — step by step. New brand identity. New portfolio strategy. New pricing. New way of communicating my value.
Within one year I doubled my revenue. I started attracting high-profile clients, got featured in Forbes, HuffPost, People and Bravo, and built a boutique studio that let me work less, earn more, and actually enjoy my life.
The Ultimate Portfolio is everything I wish I'd had. If you're in that stage right now — I know exactly how it feels. And I know exactly what it takes to get to the other side.
In just one year, I turned burnout into a thriving 6-figure portrait business.
Hi, I’m LOLA
For over 14 years I've built a luxury portrait brand and photographed thousands of women and families. But it didn't start that way.
I started in my Brooklyn apartment in 2012 with no strategy, no direction, just passion. I said yes to everyone, charged too little, and slowly burned out.
About four years in I hit a wall. Fully booked, couldn't raise my prices, creatively stuck. I realized I didn't want to be a volume studio anymore. I wanted to become a brand.
So I went from H&M to Chanel, step by step. New brand, new portfolio, new pricing, new confidence.
Within one year I doubled my revenue, attracted high-profile clients, and got featured in Forbes, HuffPost, People and Bravo.
The Ultimate Portfolio is everything I wish I'd had. If you're in that stage right now — I know exactly how it feels. And I know exactly what it takes to get to the other side.
In just one year, I turned burnout into a thriving 6-figure portrait business.
The Ultimate Portfolio
Why most photography
education falls short.
Some programs teach lighting.
Some focus on marketing.
Others teach sales.
But a thriving photography business isn't built from one skill.
It's built from a system where every piece works together.
A step-by-step framework for maternity and motherhood photographers who want to build a luxury brand, attract high-end clients, and run a profitable portrait business — without sacrificing everything else.
That’s why I created something different:
The modern MBA for portrait photographers
After implementing Lola’s method, I booked a $3,700 client at my new pricing.
Here is what's inside The Ultimate Portfolio
let's break it down
Here is what's inside
Foundational Branding
Everything begins here. Your brand is the foundation that makes every other part of your business work.
Module 1
- Define your brand core, dream client, and visual identity
- Develop your brand voice, personality, and brand story
- Build a magnetic homepage that attracts and converts dream clients
- Understand luxury design: fonts, colors, and what makes a brand feel high-end
Module 2
Irresistible Portfolio
Your portfolio is your most powerful marketing tool. This module teaches you how to build one that does the selling for you.
- Curate your work to reflect your dream client, not just your range
- Develop a signature style that makes your work instantly recognizable
- Apply my Iconic Image Formula to create scroll-stopping images
- Run strategic model calls to build your dream portfolio from scratch
Module 3
Profitable Pricing
Pricing is strategy, not guesswork. We go through every model so you can build pricing that's actually profitable for your life.
- Understand every pricing model and where you are right now
- Calculate your real cost of doing business and build prices for profit
- Structure packages so clients naturally move toward your best options
- Know when and how to raise your prices — without losing your calendar
Module 4
The Art of the Sale
Sales is not a personality — it's a skill. This module teaches you how to lead every money conversation with calm, natural confidence.
- Master the 5-step Discovery Call Formula (converts at nearly 90%)
- Lead IPS and artwork reveals without pressure or awkwardness
- Handle objections and pricing conversations without freezing
- Includes: Discovery Call Script · IPS Pre-Sale Checklist · Objection Cheat Sheet
Module 5
Effective Marketing
Your dream clients can't book you if they don't know you exist. This module builds your complete marketing ecosystem.
- Social media strategy: connection, authority, and conversion
- SEO and blogging for visibility that keeps working for years
- Email marketing that turns followers into booked clients
- Referral networks, local partnerships, and baby plan programs
Recording in Progress · Available Shortly
Recording in Progress · Available Shortly
Client Experience Masterclass
Luxury Client Experience Masterclass
Turn your client journey into a luxury experience from start to finish, transforming clients into loyal advocates who rave about your studio business.
- Create a Memorable High-End Client Experience
- Map Out Your Complete Client Journey
- Learn My Product Lines and Packaging Options
- Streamline Your Workflow with Automation Tools
Recording in Progress · Available Shortly
Also included inside the program:
Turn your client journey into a luxury experience from start to finish, transforming clients into loyal advocates who rave about your studio business.
- Create a Memorable High-End Client Experience
- Map Out Your Complete Client Journey
- Learn My Product Lines and Packaging Options
- Streamline Your Workflow with Automation Tools
Also included inside the program:
Luxury CLient Experience Masterclass
But let’s be honest…
A luxury brand means nothing if the work itself
doesn’t make
So inside the program I’m also opening up something I’ve never really shared at this level before.
people pause.
The Creative Mastery Vault
Step inside my actual studio. Watch the techniques behind my most iconic images — real sessions, unscripted, from start to finish.
- 40+ hours of behind-the-scenes studio education
- 24 full photoshoots: maternity, motherhood, and family
- 95+ lighting setups with detailed diagrams
- Styling, posing, fabric draping, and editing workflows
Think of it as your Netflix for motherhood photography
Watch it your way.
Before a shoot.
On a quiet evening with a glass of wine.
Whenever you need a creative reset.
This is the level your work can reach.
I'll show you exactly how to create it.
The Results Speak
for Themselves
REAL RESULTS FROM REAL STUDENTS
01
02
03
04
05
Build a portfolio that attracts your dream clients, not just anyone who inquires
Create images that stop people mid-scroll and make your work unmistakable
Fill your calendar with clients who value quality and invest accordingly
Run a business that supports your life — not one that consumes it
Charge what your work is actually worth — and say it without hesitation
After completing this program, you will walk away ready to:
What if you could cover the entire cost of this program in one or two client sessions?
At the pricing level this program helps you reach — that's not a marketing line. It's just the math.
I KNOW WHAT YOU’RE THINKING…
What’s the Investment?
TOTAL PROGRAM VALUE
…but today you won’t pay anywhere close to that.
Here's everything included in The Ultimate Portfolio
The Ultimate Portfolio Business Program
5 complete modules — the LUXE framework
$2,997
Creative Mastery Vault
24 photoshoots · 40+ hours · 95+ lighting setups
$1,997
Luxury Client Experience Masterclass
Full client journey, packaging & workflow
$497
Sales scripts — discovery call + IPS
Word-for-word guides for every money conversation
$197
Branding Workbook + Brand Kit
Define your brand from the inside out
$197
Profitable Pricing Calculator
Build pricing based on your real numbers
$97
95+ Lighting Diagrams
Every setup, mapped and ready to use
$297
High-Converting Website Checklist
Make your website work as hard as you do
$97
Model Call Toolkit & Mini Course
Build your dream portfolio from scratch
$197
Monthly Group Coaching Calls
Live guidance as you build and grow
$497
$7,570
Best Value
Join the program
- Lifetime access at all modules
- Luxury Client Experience Masterclass
- Downloadable Guides & Checklists
- Creative Mastery Vault Access
- Exclusive Community
- Monthly Group Coaching
I'M IN!
One full payment of
$997
This is the founding enrollment rate. As the program grows, the price will increase.
questions
My individual courses focus on specific creative skills. The Ultimate Portfolio is a complete business and creative system — brand, portfolio, pricing, sales, marketing, and client experience all in one place, built to work together. Nothing else I offer covers all of these pieces.
How is this different from your individual courses?
Yes. The business modules — pricing, sales, and marketing — don't exist anywhere in my standalone course catalog. Many students who already own my courses join specifically for those, and stay for the coaching and community.
I already own some of your courses. Is this still for me?
Most students work through the core business modules within 4–8 weeks. The Creative Mastery Vault is an ongoing creative library you'll return to regularly. You have lifetime access — move at whatever pace works for your life.
How long does it take to complete?
The script is complete and recording is in progress. It will be added to the program shortly — automatically, at no extra cost.
When does the Marketing module go live?
Calls are scheduled based on student availability. Can't make it live? Submit your question in advance and watch the recording at your own time.
When do coaching calls take place?
The program is built around the motherhood and maternity niche, but the business framework applies to any portrait photographer. The Creative Mastery Vault content is specific to motherhood, maternity, and family photography.
Is this only for motherhood photographers?
Because all content is available immediately upon enrollment, all sales are final. If you have any questions before joining — please reach out. I'm happy to help you figure out if this is the right fit for where you are right now.
Do you offer refunds?
Videos are available for streaming inside the program. All downloadable resources — worksheets, scripts, diagrams, checklists — can be downloaded from your account.
Are videos downloadable?
Immediately. As soon as your enrollment is complete you'll receive a welcome email with your login. You can start right away.
How and when do I get access?
@lolamelani
