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hello there.
Mentor | Mother | Creator
I’m a mother of two, a photographer, and an educator on a mission to empower creatives to dream bigger, work smarter, and build a life they love.
In 2012, I started my photography journey in the tiny living room of my Brooklyn apartment, pouring my heart into capturing the beauty of motherhood, maternity, and everyday women.
A few years in, I hit a wall. Burnout had crept in, and I knew something had to change. With intention and strategy, I transformed my struggling venture into a thriving six-figure studio, built on creativity and a clear vision.
Now, I’m here to help you do the same. My mission is to equip photographers like you with the tools, strategies, and mindset to create an irresistible, profitable business.
Explore the resources below, discover the perfect fit for your business, and start creating a brand that turns heads and attracts dream clients.
— Tracy Arredondo
Lola Melani Academy is by far the best educational site that has helped me so much not only on my creative side but on being more confident in my work and my business.
I can’t say enough about her generosity and her commitment to help other photographers through their journey.
Hear from our students